Case study · Coaching
$96,000 in new pipeline for a professional coaching brand
A focused 10-day email campaign turned a cold list of 429 decision-makers into 8 qualified opportunities worth $96,000.
Live campaign dashboard, tracked in Instantly.
The challenge
A coaching brand specializing in leadership and organizational development wanted a predictable way to reach senior decision-makers. They had a clear offer but no system for getting in front of the right people at scale.
What we did
The work came down to three things done well:
1 · Email infrastructure
We audited the setup, then configured sending domains and ran a warm-up so messages landed in the inbox. List verification kept bounce rates low.
2 · Precision targeting
We built a list of 429 decision-makers in the coaching space, focused on CEOs, HR directors, and organizational development managers.
3 · Conversion-focused messaging
Over 10 days we ran a 5-email sequence: value emails tailored to each recipient's challenges, plus short follow-ups carrying testimonials and proof.
The funnel
429 contacted → 314 opened → 18 replied → 8 opportunities created.
The numbers
| Pipeline value created | $96,000 |
| Monthly fee | $4,500 |
| Campaign length | 2 months |
| Total spend | $9,000 |
The takeaway
A tight target list and value-first messaging turned cold outreach into real conversations. With 18 replies and 8 opportunities, the brand had more qualified pipeline than it could have built by hand.
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