What happens after you pay us.
Most outbound feels like a black box. You pay, things happen somewhere, a dashboard tells you "leads generated." This page shows the actual work, week by week, so you know what you bought.
- 01
5-day Cold-Ready Assessment
Before we send a single email, we look at your offer the way a stranger would. If the offer cannot convert cold traffic yet, we tell you on day five, refund the setup fee, and hand you a written diagnosis. We do not take projects we do not believe in.
- 02
Signal-driven research
No spray-and-pray lists. We use our own tooling to find accounts moving on real signals: fresh funding, a new VP of Sales, a CRM migration, a product launch. Each lead arrives with the reason it landed in your queue.
- 03
Email infrastructure and warm-up
Multiple sending domains, a 14 to 21 day warm-up curve, and traffic split between Google and Microsoft inboxes. The deliverability work happens before the first campaign goes out, not after a domain gets burned.
- 04
You approve before we send
Every campaign sits in your inbox as a draft before it ships. Subject lines, body copy, target list, send schedule. Nothing leaves our queue without your green light.
- 05
Reply triage and qualification
Replies get sorted by a human, not a rule. Real interest goes to you. Out-of-office, wrong-person, and never-contact-again get handled on our side so your inbox stays clean.
- 06
Meeting booked is when we get paid
We bill per confirmed meeting that shows up, not per email sent. Our incentive is the same as yours: get the right person in your calendar.
- 07
Weekly transparency report
Every Monday you get the numbers and the artefacts. Emails sent, calls dialed, replies received, meetings booked. Plus the sequences themselves, so you can read what we wrote in your name.
The questions every founder asks.
Will this hurt my domain reputation?
We never send from your primary domain. Every campaign runs from dedicated sending domains we own, warm, and monitor. Your main inbox stays untouched.
What if no meetings get booked?
If the data after the first 30 days clearly says the offer is not landing, we tell you on the call before spending more of your budget. Setup fee comes back. We do not keep billing in the hope it turns around.
What about deliverability and spam filters?
Multi-domain rotation, ESP split between Google and Microsoft, and human-written copy. We watch open and reply rates per domain and rotate out anything that drifts before it becomes a problem.
What if we want to bring this in-house later?
The SOPs, sending stack documentation, and the sequences themselves are yours to keep. If you hire your first SDR after working with us, they walk in with twelve months of validated playbooks instead of starting from scratch.
Next step
See the research before you commit.
Pick three target accounts. We send back a one-page briefing for each within 48 hours. No credit card, no sales follow-up if you are not a fit.
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