Case study · E-commerce
$0 to $108,000 in 6 weeks for a sound-dampening apparel brand
A low-volume, high-precision campaign of 513 contacts closed 9 deals and $108,000 in revenue.
Live campaign dashboard, tracked in Instantly.
The challenge
An apparel company with a niche product, clothing designed to reduce noise, wanted to reach the right buyers and close deals. The market was specific, so volume alone would not work. They needed precision.
What we did
1 · Email infrastructure
We optimized sending domains and warmed them up, then verified the list to keep deliverability and engagement high.
2 · Precision targeting
We built a curated list of 513 leads that matched the brand's ideal customer: CMOs, heads of operations, and e-commerce directors.
3 · Conversion-focused messaging
A 4-email sequence over 14 days paired value emails with short context follow-ups carrying testimonials and proof.
The funnel
513 contacted → 353 opened → 19 replied → 9 deals closed.
The numbers
| Revenue closed | $108,000 |
| Monthly fee | $4,500 |
| Campaign length | 3 months |
| Total spend | $13,500 |
| Net profit | $94,500 |
Watch the walkthrough
A short walkthrough of how this campaign was built and what drove the result.
The takeaway
A hyper-targeted list and value-first messaging turned cold outreach into closed business. With 19 replies and 9 deals, precision beat volume.
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