Playbook · Managed IT
Outbound for Tech in a Tux
How we'd scale lead generation for Tech in a Tux, a managed IT provider, by mining look-alikes of past wins and expanding into new markets.
The approach
Past wins are a roadmap. We target companies that look like previous clients, then run parallel campaigns to reach new markets. Two tracks, one system: deliverability, targeting, and messaging.
1 · Deliverability
We aim for 95%+ inbox placement. Secondary sending domains protect the main domain, inboxes warm over about 14 days, and lists are verified before launch.
2 · Targeting
| Attribute | Focus |
|---|---|
| Industry | SaaS, B2B services, tech |
| Geography | US, Canada, Australia, UK |
| Company size | 11-500 employees |
| Personas | CTOs, IT directors, heads of operations, infrastructure managers, VP of technology |
Signals worth acting on:
3 · Messaging
A 4-email sequence over 14 days: value emails that show you understand the prospect's world, followed by short context emails that add credibility through proof.
What to expect
| Horizon | Qualified meetings |
|---|---|
| 4-6 weeks | 3-5 per month |
| 6-8 weeks | 5-10 per month |
| 8-12 weeks | 12-15 per month |
A qualified meeting is one where the prospect is ready to buy, or plans to within 4-8 weeks. We measure meetings booked, not open rates.
The offer
Value up front wins: a free IT audit, a short data-driven report, or a practical checklist for optimizing their systems.
See pricing →